-: Before we try to put together an executive summary,
let me give you a few key points
that you could follow when creating one.
Your executive summary should reflect
the storyline of your deck,
whether it's the SCR or a different framework,
it should be reflected in the executive summary as well.
If you plan to use headings and supportive arguments,
then the headings themselves
should make up the story already
without needing to read additional points.
An additional tip is to simplify things
and make it easy, readable, and quickly skimmable,
because usually, an executive summary contains
a lot of text, so you can't really bore the viewer,
you wanna make everything as concise as possible.
If I would go back to the previous slide
and try to reduce anything, for example, here I've written,
Customers prefer online search
over traditional visits at agencies.
I might delete that.
Online search overtakes
traditional visit at agencies.
The person knows what the presentation is about,
and I would probably try to drain a few words out of it.
If it's possible, of course, without losing context,
try to use as little text as possible.
When it comes to the graphical representation
of an executive summary,
usually, the key arguments are bold
and underlying statements aren't bolded
or only individual words in them are bolded.
But you need to keep both the formatting
and the tone of your wording consistent
across your sentences.